In the midst of life's dynamics, full of surprises and uncertainties, having a sense of financial security is everyone's right, without exception.
This Financial Inclusion Month (BIK), we are embracing the theme: Inclusive Insurance, Positive Living.
Inclusive insurance is here to break the stigma that insurance is only for the "well-off." On the contrary, insurance is an essential risk management tool that should be accessible to all levels of society so they can be prepared for an unpredictable future.
Quoted from neraca.co.id in an article titled "General Insurance Premiums Grow 8.7% in 2024," the Chairman of the Indonesian General Insurance Association (AAUI), Budi Herawan, stated that, “In 2024, the general insurance industry in Indonesia recorded a positive growth of 8.7 percent year-on-year (yoy), in line with the national economic growth which was recorded at a positive 5.03 percent yoy. This growth is still in line with previously stated expectations. AAUI noted that the total premium acquisition in 2024 reached Rp112.86 trillion.” This growth reflects the increasing awareness among the public and business players of the importance of insurance protection in various sectors.
The Inclusive Insurance Movement is an integral part of the Financial Inclusion Month (BIK), initiated by the Financial Services Authority (OJK). Financial inclusion aims to ensure that all segments of society have easy, affordable, and beneficial access to formal financial products and services.
PT Malacca Trust Wuwungan Insurance Tbk (MTWI), a general insurance company, is also playing a role in the movement towards inclusive insurance. Responding to the ever-evolving industry dynamics, public awareness of the importance of financial protection has now increased, driving higher demand for more diverse and affordable insurance products. MTWI is taking the following strategic steps:
Enhancing cooperation and collaboration with digital industry players. This strategy is adopted to expand market reach, increase operational efficiency, and provide a better customer experience. MTWI strives to enhance cooperation and collaboration with digital industry players such as e-commerce. MTWI has established partnerships with leading e-commerce platforms to broaden its product marketing reach. By collaborating with e-commerce, MTWI can offer products to customers who are already accustomed to online transactions. Through integration with e-commerce platforms, MTWI's products can be presented directly to potential customers, either as add-on packages during the purchase of certain products or as standalone products that can be bought separately. This provides an opportunity for MTWI to reach a wider audience, especially those active in the digital ecosystem.
With the various insurance products offered by MTWI, people from different economic backgrounds now have the opportunity to:
- Manage Risk: Reduce the risk of financial loss when a disaster occurs.
- Build Stability: Prevent a drastic decline in a family's economic condition due to unexpected events.
- Encourage Growth: With protected assets, people are more courageous in developing their businesses.
The bottom line is: Because everyone deserves to feel at ease, inclusive insurance is here as a real solution.
"Life is colorful, full of surprises, but don't worry, you don't have to face it all alone. Insurance is for anyone who wants to live a more prepared life. Yup, that includes you!"
Let's increase literacy and access to insurance services. Contact PT Malacca Trust Wuwungan Insurance Tbk to choose the protection that suits your needs and start living a Positive Life with guaranteed financial peace of mind.
